Local Search Engine Optimization
The terms Local Map and Google Map are used interchangeably and have the same meaning. When someone searches for a business in a particular city, state, or even country they will usually be directed to a Google Maps website. This is because these maps have become one of the most important tools for businesses when it comes to getting exposure and popularity online. While you can often find many business listings under this term, there is more to the game than just a simple listing.
Google maps has been around for quite some time. Many large corporations utilize this tool because it enables them to not only see where their customers are located but also where they are going as well. In order for a business to get on the front page of google maps they are required to have a decent amount of backlinks. Backlinks are links from other websites that lead back to a specific landing page. Google maps has the capability to provide the backlinks that are needed to improve the rankings of any given local or website.
Benefits for your business
Work process
We don’t rush things here at DGM. We take our time to do things right. This client below had a website that we needed to rebuild, and in that rebuild we had to fix a lot of issues that prior marketing companies missed. Speed was an issue, They weren’t really ranking for keywords. After we got this all cleared up we started working on Local maps. We use heat maps (see below) to show us where your ranking and what radius. Not even one month in and you can see the amount of keywords that went from yellow to green. Our processes work but we take every precaution to make sure your website and Google Business Profile is ready to take off!
GOOGLE MAPS FOR YOUR BUSINESS
In order for your business to be able to show up on the first page of google maps they need to be listed with a top ranked local listings business. Google has made this easy by allowing any webmaster that has their own site to submit their business listings to Google through the use of a local map service. Once a business has been submitted through a service like this then they can enjoy top 3 listings on the search results pages. Google maps also allow for a business that is not ranked highly to be featured in the top listing areas of their maps as well. So even if your business is not ranked highly it still has the ability to be featured prominently on the search results page because it was submitted through a top-rated local listings business.
A local web design and internet marketing company can utilize the use of their backlinking network to help boost their business rankings. When web designers are working with local businesses to increase the number of customers they are able to bring into their own business they need to make sure that their websites are included in the places that the potential customer will go to look for what they are looking for. So the more times a person looks at a web design or internet marketing website the more chances they have of being seen and clicked on. Google maps is one of the ways that web designers are utilizing to increase their website’s rankings on the popular google search results pages.
HOW TO IMPROVE WEBSITE RANKINGS
The next thing that a local web design and internet marketing company will want to do is take a closer look at how their business listings are impacting their website rankings. When a potential customer types in a local business that particular company is one of the first few that are shown on the search engine results page. So it is imperative that they work to make sure that they include their business listings in as many of the various local map rankings as they possibly can. If a business has high-quality local listings it is likely to have a higher chance of being higher ranked and appearing more often on the search engine results pages.
So, in closing let us say that you were a business in New York that wanted to expand into the surrounding areas of Connecticut and New Jersey. You would probably want to make sure that you hire a professional company that specializes in local map rankings to help you get your business listed on the leading search engine results pages in those two states. Google is one of the major search engines that people rely on every day and when they type in something in the area you are located you want to be included on the first page of the results page. That is why it is so important to work with a web design and internet marketing company that specialize in local map rankings.
